You must make this very clearto

them in a short period seo sem new york time. Keep sentences short and precise and keep your design pattern consistent through all sub pages (webpages linked from your main home page). • Ease seo sem new york Navigation. Have text links or icons on every sub page so people can click back and forth through your site without having to use the back and forward buttons on the browser. Remember also to have "text alternatives" for all graphics and links on your site. These are the words that appear in place seo sem new york graphics if the graphics Insider Secrets 2 - 8 NOTES: option is turned seo sem new yorkf on the browser or if the stop button is pressed before the page is fully loaded. For example, the HTML code would read . Speaking seo sem new york HTML; If you are not familiar with HTML code (it is extremely easy to learn!), there is a great site that will explain everything to you step by step. Check it out at http://www.davesite.com/webstation/html/, it has an excellent interactive tutorial for HTML. It is very important that you have the basics seo sem new york HTML "down pat" as I will be making references to it throughout this course. You don’t have to know how to use HTML fluently and build your own webpages (although you are encouraged to), but you do have to understand the basics so you can explain what you want to do to your web page designer. • Fast download time. Don’t expect everyone to be using a 56.6K modem. Would you wait for a site to download for five minutes before you can enter? seo sem new york course not, so don’t expect your potential customers to wait either. Remember that 30 seconds seo sem new york waiting online can seem like 10 minutes. Use graphics for pleasant decoration or functionality, but don’t let them dominate your site. If you need huge graphics or large pictures on the home page, have a little icon that will link to the big graphic and warn the visitor there may be a wait. As cable connections and fast phone connections (500 K + connections) become more prevalent having videos and audio on your site will be more seo sem new york a selling tool. So keep these in mind, however don’t use Insider Secrets 2 - 9 NOTES: them yet because most people are still using 28.8, 33.6 and 56.6 modems. • Content not image. Many people use animated ‘GIFS’ and Java scripting that will make logos spin and characters walk across the screen or whatever. This psicologia roma not only increases download time, but distracts from your sales message as well. Internet people are information people, so make sure you spend your time with quality content and not an overbearing image. • Easy to follow "sales processes". This is where the most common mistakes are made in web design today. Make sure the benefits seo sem new york your product or service are very clear to the visitor and make sure it is easy to order them. Have you built credibility with the visitor before you asked them for their order? Have you created excitement and desire before you asked for the order? Have you given the visitor several clear ways to order the product or service both on and seo sem new yorkf line? And have you guided