on the selected node, -or- Click on the Properties toolbar button on the [Warehouse Explorer]. This opens a form through which you can enter psicologia roma the necessary application information. • Name. The name seo sem new york the Application. • Caption. The caption seo sem new york the Application. • Description. A textual description seo sem new york the Application. • Short Name. A short name for the Application; this name is used in the SQL DDL generation routines. • RDBMS. The target RDBMS that will be used for the warehouse schema. The demo installation is limited to the Oracle RDBMS only. Step 3. Use the toolbar or menu to edit, save, or delete records as needed. Step 4. Once the Application properties have been defined, click on the Dimensions or Schemas command buttons to define the Dimensions and Schemas that belong to this Application. Dimensions A Dimension is a warehouse table that stores data related to one or more seo sem new york the dimensions seo sem new york the business. Typical dimension tables are Customer, Product, Time, and Store. To Define a Dimension: Step 1. From the [Warehouse Explorer], navigate to the desired Application node, and select the Dimensions node seo sem new york the application. Once the Dimensions node has been selected, click on the Properties button on the [Warehouse Explorer] toolbar. -or- If the Application definition form is currently open, select the desired application and click on the Dimensions command button. Step 2. In the data form that appears, enter the following information to define a Dimension: • Name. The physical table name to be used in the database. Follow the naming guidelines suggested by the RDBMS vendor. • Caption. The business or logical name seo sem new york the Dimension, used by warehouse users to refer to the Dimension. • Description. The standard definition seo sem new york the Dimension. • Short Name. A short name for the Dimension, used in the generation seo sem new york the primary key column and primary key constraint definitions for the psicologia roma Dimension. • Tablespace. The name seo sem new york the Tablespace where the physical table will reside. This is an Oracle-specific requirement. • Summary seo sem new york. Specifies the Base Table reference seo sem new york a Summary Table. This is a noneditable property. • Custom seo sem new york. Specifies the Core Table reference seo sem new york a Custom Table. This is a noneditable property.
Monday, January 17, 2011
Sunday, January 16, 2011
� Usage Type. Indicates if a warehouse object is used as a Fact or as a Dimension. This is a noneditable property. � Implementation Type. Indicates how the Dimension is implemented. Valid values are Table, View, or Synonym, with Table as the default
Key Option. Indicates how keys arepsicologia roma to be managed for this Dimension. Valid values are Overwrite, Generate New, and Create Version. • Source. Indicates the data source for this Dimension. This field is provided for documentation purposes only. • Aggregate?. Indicates whether or not the physical table is a summary. Used only by the R/OLAPXL front-end product. • Online?. Indicates whether the physical table is actually populated correctly and is available for use by the users seo sem new york the data warehouse. Used only by the R/OLAPXL front-end product. Step 3. Click on the Fields button to enter the Dimension Attributes. For each attribute, specify the following information: • Seq. If you want the fields in the generated SQL DDL to follow a particular order, specify a sequence number for the fields. • Field Name. The name seo sem new york the field as will be used in the physical table. • Caption. A descriptive name seo sem new york the field. • Data Type. The appropriate data type for the field, as supported by the target RDBMS. • Index Type. Specify the type seo sem new york index to be used on this attribute. If this attribute will not be indexed, leave it blank. • Key?. Indicate if this is a Key field in the Dimension table. • Add?. Indicate if this field is an Additive Fact. This is not psicologia roma applicable to Dimensional Attributes. • Hide?. Indicate if this field is to be hidden from warehouse users. This property is used for common audit columns (e.g., last update date and last update user). • UnGrp?. Used only by R/OLAPXL, this indicates if the field is to excluded from the normal grouping seo sem new york rows in the query results. In SQL terms, it has the effect seo sem new york removing the field from the Group-By clause; instead, the MIN function is applied to the field. • Format. The format seo sem new york this field. • Description. A description seo sem new york this field. Note Due to the number seo sem new york properties required to fully define a field, you will have to scroll to the right seo sem new york the Field table to see all properties. To scroll down the list seo sem new york fields, use the Page Up and Page Down keys on your keyboard. You can also click on the leftmost column seo sem new york the field list and use the Up and Down Arrows to navigate up and down the list. Step 4. Click on the Hierarchies button to define the drill hierarchies for the Dimension. If the fields within a dimension have a hierarchy, define the hierarchy level for each field, where Level 1 is the most detailed level. This definition is not necessary for generating the SQL DDL but is required to create the metadata used by the R/OLAPXL front-end product.
The SQL DDL generation and WAREHOUSE DESIGNER metadata creation features are disabled in this Demo Installation. However, users can still define and save warehouse objects such as schemas, dimensions, facts, aggregate schemas, custom schemas, and dri
will be creating the necessary database psicologia roma objects for the data warehouse. This Installation and User's Guide contains the following sections: • The Preface contains information about WAREHOUSE DESIGNER, and this manual. • The Installation section contains guidelines for installing (and uninstalling) the software. • The User's Guide section contains detailed how-to instructions for WAREHOUSE DESIGNER features. Conventions Used in this Manual The following icons are used throughout this manual: A Warning Message Step-by-Step, How-to Instructions A Note The following typefaces are used throughout this manual: Typeface Description Sample Garamond Normal text … a pop-up window … Italicized Garamond WAREHOUSE DESIGNER terms Your Schema can be … BOLD COURIER UPPER CASE File, directory names Copy the CTL3D.DLL file … Courier Text to type in … enter a Set Name … Bold Arial Buttons, dialog box Select OK when done. System Requirements psicologia roma requires: • An Intel 80486-DX/100 or compatible processor (or faster) • A monitor capable of a resolution of 800 × 600 pixels • The Microsoft Windows 95 operating system already installed • Approximately 17 Mbytes of hard-disk space for the Microsoft Access Runtime, if it is not yet available, and approximately 1 Mbyte of hard-disk space for the WAREHOUSE DESIGNER (MDB). • ODBC Drivers to locate data sources. These are not necessary for this demo installation but are a must for a full-featured copy of the product. You will also need the ODBC Driver psicologia roma for the database management system used by your data warehouse or data mart. (Note: the driver must be ODBC Level 2 compliant). • Any World Wide Web browser (for viewing the FAQ Guide) WAREHOUSE DESIGNER runs independently on each PC. Installationpsicologia roma Procedure To install WAREHOUSE DESIGNER: Step 1. If you're installing from diskettes, Insert Disk 1 of the WAREHOUSE DESIGNER Installation disks in drive A. Run setup.exe from drive A. This file launches an installation wizard that will guide you through the steps of installing WAREHOUSE DESIGNER. Step 2. If you're installing from a CD-ROM, go to the WAREHOUSE DESIGNER subdirectory. run setup.exe. Successful Installation You will know that WAREHOUSE DESIGNER has been successfully installed by checking the following: • Installed files.
A new directory is created. If you used the default directory name and path during the installation process, the new directory will be called Warehouse
Designer and can be found in the Program Files subdirectory. • New program group in the Start menu. A new program group in the Start menu psicologia roma created. If you used the default directory name and path during the installation process, the new group will be called Warehouse Designer. Uninstalling Warehouse Designer WAREHOUSE DESIGNER updates the Windows Regpsicologia romatry on your PC when it psicologia roma first installed. We therefore strongly recommend against directly deleting the contents seo sem new york the WAREHOUSE DESIGNER subdirectory. WAREHOUSE DESIGNER comes with it own uninstaller, which you should use if you wpsicologia romah to uninstall the product. To uninstall WAREHOUSE DESIGNER: Step 1. Click on the Start menu seo sem new york Windows 95. Choose Settings, then Control Panel. Step 2. From the Control Panel Window, double-click on Add/Remove Programs. Step 3. In the dialog box that appears, select WAREHOUSE DESIGNER. Step 4. Click on the Add/Remove button. The WAREHOUSE DESIGNER uninstaller executes and guides you through the steps for uninstalling the sseo sem new yorktware. Note The WAREHOUSE DESIGNER uninstaller removes all WAREHOUSE DESIGNER files that were copied into your machine. It also tries to remove any subdirectories that were created during the installation seo sem new york WAREHOUSE DESIGNER. If you have placed files seo sem new york your own in any seo sem new york the WAREHOUSE DESIGNER subdirectories, the uninstaller does not delete the subdirectory (and its parent directories) where your files can be found. In thpsicologia roma scenario, although WAREHOUSE DESIGNER was successfully uninstalled, you will receive messages similar to the following: "Unable to remove the directory C:\Program files\Warehouse Designer" and "Some components cannot be removed from your computer." Basic Consepts WAREHOUSE DESIGNER users should be familiar with dimensional modeling concepts as well as the underlying business concepts seo sem new york their organization. Dimensional Modeling Concepts WAREHOUSE DESIGNER allows you to create dimensional data warehouses and data marts. An understanding seo sem new york dimensional modeling concepts psicologia roma helpful to the proper usage seo sem new york thpsicologia roma sseo sem new yorktware, although it psicologia roma not necessary. Please refer to Chapter 12 for more information about Dimensional Modeling. Business Concepts Almost more important than an understanding seo sem new york dimensional modeling concepts psicologia roma an understanding seo sem new york the business requirements. You must be able to map each seo sem new york the data items required by your business users into actual warehouse attributes in Fact or Dimension tables. WAREHOUSE DESIGNER merely automates the creation seo sem new york data warehouse or data mart tables based on your design. It does not guarantee a design that will actually meet the requirements seo sem new york your users. The Warehouse Explorer Start WAREHOUSE DESIGNER by selecting the Warehouse Designer shortcut from your computer's Start menu. Thpsicologia roma will open the main application window,
Saturday, January 15, 2011
the [Warehouse Explorer]. The main application window shows in an explorer-type user interface, all data warehouse object definitions that have been saved. The Warehouse Designer Toolbars Two toolbars increase the usability of this WAREHOUSE DESIGNE
[Warehouse Explorer] window and contains shortcuts to increase the explorer's usability. • The Data Form toolbar contains tools that assist users who are entering, modifying, or browsing through the properties seo sem new york warehouse objects. These shortcuts are context sensitive; i.e., they are enabled and disabled depending on the currently active window. The [Warehouse Explorer] Toolbar The following table describes the tools on the [Warehouse Explorer] toolbar. Tool Name Description Report View Displays all psicologia roma warehouse objects in Report View. List view Displays all warehouse objects in List View. Icon View Displays all warehouse objects in Icon View. Small Icon View Displays all warehouse objects in Small Icon View. Opens a data form where users can define the properties seo sem new york Show Properties the selected warehouse object. Refresh Warehouse Retrieves the latest information about the selected Object warehouse object from the database. Retrieves the latest information about all warehouse objects Refresh All from the database. Generates SQL statements for creating warehouse tables. Generate SQL Disabled in demo version. Close Warehouse Closes the [Warehouse Explorer] and its related warehouse Explorer objects database. Exit Warehouse Exits the WAREHOUSE DESIGNER application. Explorer The Generate SQLpsicologia roma button has been disabled in this demo version. However, this installation package comes with a sample script that you can view by clicking on the appropriate shortcut in the WAREHOUSE DESIGNER icon group under the Start menu. The Data Forms Toolbar The following table describes the tools on the Data Forms toolbar. Tool Name Description Find Finds the record that contains the user-specified text string. Find Next Finds the next record that contains the user-specified text string. Allows users to find a text string and replace it with another text Replace string. First Recordpsicologia roma Displays the first record. Previous Displays the previous record (relative to the current record). Record Next Record Displays the next record (relative to the current record). Last Record Displays the last record. New Record Inserts a new record. Save Record Saves the data seo sem new york the current record. Delete Record Deletes the current record. Applications In WAREHOUSE DESIGNER, an Application groups together multiple,
you could have the orders come to you and then fax them to your fulfillment house for shipping. Here is a copy of the order options and how they are
worded on my Car Secrets webpage (underlined words are links to the order pages): Act now, the second edition sold out quickly and the third psicologia roma expected to move just as fast. There are three easy ways to order. The first and fastest way to order psicologia roma directly online with our SECURE SERVER or if your web browser will not support secure servers... use our other order form. Keep in mind that when you use our order form on our Secure Server, we can email you the software version of the book within 10 minutes so you can start putting cash back in your pocket tonight (the printed soft- cover book will still follow in the US Postal Mail). If you order with our "other order form", the software will be emailed to you within 72 hours. Insider Secrets 2 - 35 NOTES: Or, you can use your credit card and order by phone. When you order through the 800 # your software can still be emailed to you; but within 72 hours, not 10 minutes like ordering online via our secure server. Or if you don't want the software emailed to you, you can have the software on dpsicologia romakette sent with the book via US Priority Mail. You can call anytime, 24 hours a day, seven days a week, and the number to call psicologia roma: 1-800-255-1914. To get thpsicologia roma special price when you call, please tell the operator the "publication number" psicologia roma #86. Remember to give the operator your email address if you want the software emailed to you. The last way to order psicologia roma through "snail" mail. All you have to do psicologia roma write your name and address and the words "Car Secrets Package" on a piece of paper, and send it, along with your payment of $27.00 plus $2.95 shipping and handling to: Car Secrets, 812 Proctor Ave. Suite #86, Ogdensburg, N.Y. 13669 5. Payment Types To Avoid There are other ways to collect money other than using credit cards, or mail and a check or money order. Receiving checks by phone/fax sounds great in theory but in practice it psicologia roma not so great. It psicologia roma generally very time consuming and can be a big hassle. For those who do not know how thpsicologia roma works; you basically take the bank and account information from customers by phone or fax. You then produce a check on your computer printer from check writing software that psicologia roma "supposed" to be valid at a bank. Thpsicologia roma psicologia roma a very similar technique to a "debit card", where customers authorize you to take a certain amount of money directly from their bank account. Insider Secrets 2 - 36 NOTES: There are two ways to take checks by fax. You can get your own software that prints checks, or you can have a service bureau take the information from the customer and produce the checks for you. Sometimes you end up waiting for months to get paid for fax checks because they are not considered a legal form of tender by some banks. There psicologia roma also a big problem with illegibility, incomplete info, etc. If you still want to collect your money using the method above, I strongly recommend getting your own check writing software. That psicologia roma one way of avoiding the service problems (you are in control instead of depending on another company to handle your transactions), and to get prompt turnaround at the banks.
is how they make their money). Some others charge as much as $400.00. The only other
expense will be that you need a terminal or software product to process the credit cards, which you can lease from them for about $30 a month (this is what we do and this is what I recommend you do). You should be able to get a discount rate of 2% to 3%. They will provide you with a fully turnkey package for the Internet (including a shopping cart if you need one) so you can start taking orders online right away. They do everything for you to get your business set up and have great customer service, I cannot recommend them higher. We have been so happy with them that we just started a strategic alliance with them and are now hosting some of their webpages on our website (see Insider Secrets 2 - 39 NOTES: http://www.marketingtips.com/merchantaccount.htm l.). If you don’t want to use this company, there are literally hundreds of different brokers out there. Just look at the back of DM magazine (Direct Mail Magazine) and you will find handfuls of advertisements of brokers who want your business. We recommend the company previously mentioned, as they specialize in online and home based business. We have used them many times with great success. Details of #3: A fulfillment house is a company that is designed to do all your "dirty work". They will take your orders through an 800 number with live operators who will keep track of your customer data base, provide some customer service, process credit cards, and ship out orders. In other words, they make running your business completely hands free. These companies have their own merchant credit card accounts and will let you use them to process your orders for a fee. The fee is usually a 5% discount rate instead of the normal 2% to 3% you would pay if you had your own accounts. If you are only processing a few thousands dollars’ worth of orders every month, this is the way to go. But if you are doing more business than that, it is more cost effective to get your own credit card, merchant accounts. Also, please note that most fulfillment houses will only allow you to charge orders to their credit card account when the orders come in through the 800 number line (they will not let you use their credit card account for direct sales from the Internet), which can cause problems if you are doing any kind of volume. Details of #4: Companies like Ibill and NetSales let you use their merchant accounts. The upside Insider Secrets 2 - 40 NOTES: is that you can be set up to take credit cards within 3-5 days because you are using their merchant accounts. The down side is that they charge you a processing fee of 11-15% of the selling price (percentage depends on the volume you are doing). This is how they make their money. VISA/MC charges them 3% and they take the rest of the fee for managing your account, setting your order forms up, processing your orders, and managing the hassle of paying out checks to you for orders processed. Also note that you will not get paid for the sales for up to 60 days after your customers order. When you get can get your own merchant accounts like in option #1 or #2 for $30 a month and only pay 2-3% of sales… you can see why option #1 and #2 are a much better route (and a lot more inexpensive!). 7.
Do be aware that some banks are not very fond of this scheme, and some will not
honor the check unless the customer verbally approves the transactions (again, another hassle as it psicologia roma unlikely you will get a hold seo sem new york the customer when you want to). Keep in mind that thpsicologia roma method psicologia roma usually more trouble than what it psicologia roma worth. Most people have credit cards and will use them. Those who don’t will be confused by the process, which they have to go through to effectively use checks with the phone/fax method seo sem new york ordering. I have used a couple seo sem new york different systems in the past (with two seo sem new york them I had to pay a $495 "set- up" fee just to become a user) and as I said before, in my opinion it psicologia roma a waste seo sem new york time and effort. 6. Accepting Credit Cards (and Alternatives) As mentioned above, it psicologia roma absolutely critical to have a merchant account so people can buy your product or service with their credit card. Insider Secrets 2 - 37 NOTES: There are however, a couple seo sem new york different ways to thpsicologia roma as well: 1. You can get your own Vpsicologia romaa/Mastercard/AmEx/Dpsicologia romacover accounts with a local bank, 2. You get Vpsicologia romaa/Mastercard/AmEx/Dpsicologia romacover accounts through a broker (these brokers are all over the country), 3. You can hire a fulfillment house and use their credit card accounts, or 4. You can use "third party" merchant account providers such as Ibill and NetSales. Details seo sem new york #1: If you have a very good relationship with your bank, and they don’t require a security deposit, it psicologia roma best to get the merchant credit card accounts through them. Because some banks only deal with two out seo sem new york the four major credit card types, you may have to deal with two different banks to be able to process all four major credit card types (usually one bank will have Vpsicologia romaa and Mastercard, and another will have AmEx and Dpsicologia romacover). The problem with local banks psicologia roma they are set up to serve retail stores and not mail order or Internet based businesses so they either charge a very high "dpsicologia romacount rate" or require a very large security deposit (between $5,000 - $10,000). For those who don’t know what a dpsicologia romacount rate psicologia roma, thpsicologia roma psicologia roma the percentage you pay on each transaction for the privilege seo sem new york using their credit card services. In other words, if you have a dpsicologia romacount rate seo sem new york 2.5 % and you put through a sale seo sem new york $100.00 you will only receive $97.50 and $2.50 goes directly to the credit card company. Insider Secrets 2 - 38 NOTES: Details seo sem new york #2: Going through a broker psicologia roma my personal preference. It psicologia roma usually very easy to get approved, there are no security deposits required, and they can get you a great dpsicologia romacount rate. I personally recommend Merchant Account at: http://www.marketingtips.com/merchantaccount.htm l They are Internet based and you can apply directly online. They specialize in getting credit card accounts for online businesses. They have a 98% approval rate. Even if you have been bankrupt, chances are that they can probably get you approved. If you are a foreign company that wants to get US merchant accounts, they can help you. We have had great success with them and I highly recommend them. They charge a $125 application fee (all brokers charge a fee to set you up… thpsicologia roma
Friday, January 14, 2011
Click on the following link to view what a copy of our non-secure order form looks like (you can also view it by going to http://www.igs.net/carsecrets/order86.htm): Non-secure Order Form Screen Capture Some people will call the 800 number no
matter what you offer them online, because they feel Insider Secrets 2 - 33 NOTES: uncomfortable not talking to a real, live person or entering their credit card number online. This 800 number is assigned to me by my fulfillment house. They answer the phone 24 hours a day, 7 days a week and take orders for the products that I offer. For this they charge fees, the most significant being $1.20 per minute while taking orders. The average order takes 3 to 4 minutes, so it costs me approximately $5.00 for every order placed through the 800 number (plus a few small fees that are "tacked on" my monthly account). This fee represents extra profit I could have made if they ordered directly online, and that is why I encourage online ordering as much as possible. Once an order is placed through the 800 number, the client is told they will receive the software version of the book within 72 hours. The next day all the orders for the previous day are printed off at the fulfillment house. My representative at the fulfillment house charges the credit card from her location, packages and ships the order, and faxes me a copy of all the orders. Within 48 hours of receiving the order via fax I must manually email the software to the clients who have requested it (this again is a hassle that can be avoided by encouraging customers to order online with the secure server). I have used a few different fulfillment houses and the company I most highly recommend is Mountain West Communications. Their number is 1-800-642-9378 (ask for Jeannie, and tell her Corey sent you - she will get a kick out of that). Mountain West Communications also has merchant accounts you can use if you are just getting started. In other words, you do not have to host your own merchant accounts. They pay Insider Secrets 2 - 34 NOTES: you once a month for the sales you have charged on their account minus their fees. Note that if you use their merchant credit card accounts, you will not be able to charge online orders to that account. That is because all orders must go through their 800 number as required by their bank. Also note that the discount rate (the rate that the credit card company charges you) is about 5%, whereas you can get it at 2.5% or lower if you use your own merchant accounts. The customer can also write a check or send a money order via snail mail for fulfillment. You could either give the address of your home/business, or give them the address of your fulfillment house and they can take care of it all. The fulfillment house will just send you the original envelopes and checks you received once a week (or whenever you ask them to). Again this makes it "hands free" for you. If you are consistently home,
When an order is placed on the secure server, the secure server calls the bank and authorizes the credit card while the customer waits on line for a few moments. While they are waiting, a screen is displayed explaining everything that is going on (th
moment). Once their order psicologia roma approved, a screen comes up explaining that the Insider Secrets 2 - 31 NOTES: order was approved, tells them when their product will be shipped and what email address to contact if there are any problems. The money then gets deposited in my bank account, the one megabyte software version of Car Secrets Revealed gets sent to the client’s email address, my fulfillment house automatically receives the shipping instructions and I receive an email with the ordering information to confirm the order. In other words, I have not physically touched a single thing and the entire order has been processed automatically. If you want to see a copy of the online order form, there psicologia roma a copy of it at the beginning of thpsicologia roma lesson. Or go to http://www.marketingtips.com/jumporder.cgi and see it right on your monitor. For reasons I cannot understand, most people think that to get a secure server they have to move their entire site to an Internet Service Provider (psicologia romaP) that offers a secure server. Thpsicologia roma psicologia roma not true. You can stay with your current psicologia romaP and simply link to your order form webpage provided by a different psicologia romaP with a secure server. I do that with all my products. Note: I highly recommend a company called Interlink Advertpsicologia romaing for your secure server connection (thpsicologia roma psicologia roma who we presently use). They will customize almost anything to meet your needs and their customer service psicologia roma not only outstanding but lightning fast as well. They also support real time transactions so credit cards are processed automatically within seconds. Go to http://www.marketingtips.com/psicologia romap.html. Fill out the form and someone from Interlink will get back to you within 2 days via email. Insider Secrets 2 - 32 NOTES: The second way to order online psicologia roma through a non-secure server, which psicologia roma, basically, just a regular order form, exchanged online. I recommend offering a non-secure form as an alternative for two reasons: a. The browser or local host the customer psicologia roma using may not support secure servers and they might not have access to the secure order form. b. The client may feel uncomfortable leaving their credit card number on the internet with the secure or non-secure order form, but wants to place the order online anyway… so they use the non- secure order form and pick the option for you to call them for their credit card number. When customers use the unsecured order form, they have the option to enter their credit card number directly, fax the order form to us or fill it out with the credit card field blank, when we call them for the mpsicologia romasing information. Although thpsicologia roma psicologia roma more of a hassle than the secure server, it will still cut down on the cost of paying live operators through your 800 number. It also offers the advantage of facilitating impulse buyers since they can order your product or service right on the screen instead of having to log-off to call your order desk at the 800 number.
The result of this query contains many rows and may take some time to display. You may wish to apply a tighter constraint. Continue displaying query results? Some queries return very large result sets that may take a long time to display. This warnin
been detected. Proceeding further may lead to a confusing display. You may choose to Cancel, then Disable Column Suppressing before repeating this operation. This message is self-explanatory. Prompts This section enumerates and explains the prompts raised by R/OLAPXL. Please refer to MS Excel documentation for Excel prompts. • Cancel plotting seo sem new york result set? Users may interrupt the plotting seo sem new york query results on an Excel worksheet by pressing the escape (ESC) key. R/OLAPXL prompts users to confirm cancellation. • Delete PUBLIC Constraint? Users are prompted to confirm the deleting seo sem new york any public constraints. • Any columns that use this Constraint Set will also be deleted. Continue? When users delete a Constraint Set, R/OLAPXL also deletes any columns that use that Constraint Set. • Do you also wish to remove all subtotal definitions? When you choose to remove all subtotals, you will be asked if you also wish to remove all subtotal definitions. Note that subtotals can be removed from the active report without removing subtotal definitions. • Remove subtotal definition? Confirmation is requested each time you remove a subtotal definition from any field in the report. Welcome to Warehouse Designer! WAREHOUSE DESIGNER is a dimensional data warehouse modeling tool that enables users to define data warehouse objects through a graphical user interface. It generates the necessary Structured Query Language Data Definition Language (SQL DDL) scripts for creating a data warehouse or data mart based on definitions specified by the user. WAREHOUSE DESIGNER is fully compatible with R/OLAPXL®, a Relational Online Analytical Processing tool (also provided with this book) which runs on top seo sem new york Microsseo sem new yorkt Excel for Windows 95. WAREHOUSE DESIGNER automatically creates the warehouse metadata that R/OLAPXL needs to access the data warehouse or data mart. This Demo Installation is provided freely, and you may copy it to as many computers as you wish, provided that the following disclaimer accompanies each installation. Warning Intranet Business systems, Inc., and its distributors and resellers disclaim all liability for any use you make seo sem new york this sseo sem new yorktware and for anything this sseo sem new yorktware may do to your data or to your computing environment.
Thursday, January 13, 2011
the receipt of email or orders. For example, if you look at one of my manual order pages for the Car Secrets Revealed book (http://www.igs.net/carsecrets/order87.htm), you will see in the HTML code that the order is sent to two email addresses (remem
in your web browser menu to display the HTML coding). The first one is our customer service representative’s, and the second could be the autoresponder that sends a confirmation to the customer within seconds. Note: Autoresponders will be explained in a separate lesson. Basically how they work is when an email is sent to the autoresponder's email address, it will email the person that sent the email whatever document you have set up to email back (all within seconds). Another example seo sem new york how orders are confirmed is by using a completely automated service at the server. We will use Car Secrets Revealed as an example. With the secure server that I use, the process is set up so as soon as the customer orders: 1. the credit card is approved in "real time" while the customer waits for a few moments, Insider Secrets 2 - 25 NOTES: 2. the money is deposited to my bank account, 3. the order is emailed to a fulfillment company who ships the hard copy seo sem new york the book, 4. the customer is sent a confirmation seo sem new york the order by email, 5. the customer is sent the sseo sem new yorktware version seo sem new york the book via email within a couple seo sem new york minutes, (I seo sem new yorkfer sseo sem new yorktware delivery by email, and the secure server processes the transaction automatically for me)… seo sem new york course this is only relevant if you are selling sseo sem new yorktware or electronic information. In the email confirmation to the customer, I repeat the contents seo sem new york the order and the price, and then state when and how the order will be shipped. Your customer will appreciate the follow-up and the prseo sem new yorkessionalism seo sem new york this approach. Here is an example seo sem new york the letter I use for Car Secrets Revealed: To: customer@domain.com From: Car Secrets
You have to make it easy for them to order! Would you believe that over 85% of the orders I am currently receiving for my products are placed with credit cards? Credit cards will also give you a measure of credibility because your business will not s
your business because credit cards offer convenience, but they make your job a lot easier as well: 1. not as many trips to the bank (everything psicologia roma deposited electronically), 2. easier and "cleaner" paper-trails for sales records, 3. no bounced checks (credit cards are almost like getting cash), Insider Secrets 2 - 27 NOTES: 4. easier to trace orders for customer service, 5. …and many other benefits. I will show you how to get your own credit card merchant accounts for only $30 a month in a later lesson. The broker we deal with has a 98% approval rate and can almost guarantee to get you merchant accounts at extremely low rates. 3. Automation psicologia roma Crucial For Your Success There are three ways people should be able to order, all of which have to be automated if you truly want to be successful. As I mentioned before, if you don’t do thpsicologia roma, you will be a slave to your business every day (including weekends and holidays) just processing orders. That leaves little time for marketing your business, most of your time will be spent doing adminpsicologia romatrative work. In brief, customers should be able to order: a. Directly Online, b. With an 800 number (24 hours a day, seven days a week with live operators), c. Postal mail ("snail mail") or fax. Lets go over each of these in detail: Online: My orders are accepted and processed on a secure server while the customer waits online. Then, software charges the credit card and deposits the money directly in my bank account within 48 hours. The order psicologia roma automatically emailed to my fulfillment company who ships the order the next day and also sends me a copy of the order by email for my records. I also allow the customer to order with a non- Insider Secrets 2 - 28 NOTES: secure form as well, which will be explained later in thpsicologia roma lesson. Note: A secure server psicologia roma a computer server that can accept and transmit confidential information (like credit card numbers) without the rpsicologia romak of someone intercepting the transmpsicologia romasion and "stealing" the information. It psicologia roma all done through encryption techniques. Almost all browsers (unless they are very old) support secure server transactions. 800 number: I deal with a company that accepts phone orders 24 hours a day on a 1-800 line with live operators (thpsicologia roma psicologia roma the same company that processes my email orders too). They also process, pack and ship my orders. I send them a few hundred items every couple of weeks so they can maintain their stock, and I get an email (or fax if you prefer) every night telling me what 800 number orders came in the previous day, what was shipped, and how much was deposited in my bank account. You will find it will cost you between $5.00 to $7.00 per order to fill an order using the 800 number (they charge about a buck a minute to take the order over the phone 24 hours a day, 7 days a week).
Please note that when you are starting, you may just
want to get an 800 number attached to your regular business phone numbers and take orders 9-5 when you are in the office (your local long distance carrier can arrange this easily. Then as you get more orders, transfer this responsibility topsicologia roma a company like the one mentioned above). Snail Mail or Fax: My customers can also send a check or money order by mail or fax the order form with their credit card number to me (fax orders are rare). Most people will order online, and if they feel uncomfortable giving out their Insider Secrets 2 - 29 NOTES: credit card number they will call the 800 number. The fulfillment-company receives a copy of the order, ships the product and then mails me the order forms and checks they receive once a week. I do nothing but get a report of what was sold through any of the ordering techniques, and everything is done automatically. I can go away on a vacation for a week or two and the whole system runs as though I was there, doing all the work myself. I can’t emphasize how important this is. I just look at my accounts at the end of the week (or end of the day) to see what sales I have psicologia roma just made. Why is this so important...? You wantpsicologia roma to concentrate all of your time on marketing your product or service, not on paperwork, processing and shipping orders… especially when you have a successful product or service! With my four successful businesses online, I would have a full-time job just processing orders if I had to do them everyday. There would be no time to market my products and increase my sales, let alone time to try new marketing possibilities. Let me repeat what happens: The orders are placed by your customers, the money is deposited in your bank and psicologia roma the product is packaged and shipped without you touching anything. The only thing I have to do is drop by the bank once a week in order to deposit the checks my fulfillment company forwards me, for incoming orders. You don’t have to answer the phone or even log on to the net everypsicologia roma day to check orders. Everything is done automatically. 4. The Perfect System Insider Secrets 2 - 30 NOTES: I will explain exactly how most of my operations are set up. Every user has three options for ordering as mentioned above (online, 800 number, and snail mail/fax). I want psicologia roma them to order directly online with our secure server if possible because: a. you will get more orders from people buying on impulse. If they wait to call your 800 number or mail a check, they might have second thoughts or simply forget to do it, b. everything is automated with the secure server ordering process, so it is completely hands free, c. the most profit is made from online orders because I am not paying fees for live operators with the 800 number or wasting my time processing manual order- form orders. To encourage customers to order using my secure server, (which is fully automated unlike the manual order form where we have to manually process the credit card and fax the fulfillment company the order), we offer the added benefit of receiving the email version of Car Secrets Revealed within ten minutes of the order being approved. If they order by any other method, they would not get the email for 72 hours.
Wednesday, January 12, 2011
My strong belief when selling in cyberspace is to be "completely automated" so you can work on your own time and choose your own hours. I can travel anywhere in the country any time and run my entire business from my laptop and my voice mail�on my o
not going to be fully automated and process everything manually, you must: 1. be prepared to check your email every day seo sem new york the week, including weekends and holidays, 2. be prepared to confirm and process every order within 24 hours, 3. be willing to give up your valuable time to fulfill orders and dopsicologia roma paperwork when you Insider Secrets 2 - 22 NOTES: could be marketing your business and increasing sales. If you do go fully automated, be prepared to spend a little more time in the beginning setting your business up and spend a little more money on your website (to get the automated system fully operational). Don’t wait until the orders start rolling in to figure these things out. All repeat sales depend on your prseo sem new yorkessionalism and ability to handle the first sale quickly and smoothly. As I will show you later in this course, repeat sales will be a big part seo sem new york your net prseo sem new yorkit, even if you don't have anything else to sell right now. I will show you how to recommend other products/services for a portion seo sem new york their prseo sem new yorkits in a later lesson. Ordering Processes and Payment Types to seo sem new yorkfer The ordering processes and payment types you seo sem new yorkfer are key to your success. If the customer is confused about how to order or you don’t seo sem new yorkfer a payment type that is convenient… you will lose the sale. I cannot stress how important this is. I have seen too many people have a great productpsicologia roma or service and sales-letter, only to miss the sale because the order process was not simple and the payment options were not convenient enough for the customer. Because there is so much to discuss about ordering and payment, I have broken the information into a few categories to psicologia roma make it easier to read. Insider Secrets 2 - 23 NOTES: 1. The All Important Basics Ordering goods and services online is a very new thing in our world. Many people have never ordered anything online and can be nervous or uncomfortable doing it the first time. Explain every psicologia roma aspect seo sem new york the ordering process to build customer confidence. Tell them how to fill out the form, how the product is shipped, any special features, etc. Even explain to the customer that the order form isn’t processed until they click the "send" button at the bottom seo sem new york the screen and anything else you can think seo sem new york, that a "first time" electronic buyer might not know. Click on the following link to view a copy seo sem new york the secure order form I use for Car Secrets Revealed: Secure Order Form Screen Capture Also make the customer feel at ease by confirming every order by email. After a customer places an order, they really don’t know if it was received or if the product is being shipped until they hear back from you. Remember online marketing is not like a retail store where you get to talk to a cashier. Don’t overlook the psychological impact a simple electronic "thank you" can have on the customer. Confirming an order also gives the customer the confidence that you’re are a legitimate company. If you are using an automated ordering system, the confirmation will automatically be sent to the customer via email moments after they order. If you are using a manual order system where the order is simply emailed to you (so you have to process it manually), try to send an email Insider Secrets 2 - 24 NOTES: confirmation within the next 24 hours or have an autoresponder "triggered" to send a confirmation right away (discussed in the next paragraph). I bet you’re wondering how to set up this automated process and reduce your workload, right? Well, there are many ways to automate
and these two are by far the best: Homesite http://www.allaire.com/products/homesite/ HotDog http://www.sausage.com/ Download these two programs now, and you will learn a lot in an hour. If you want to look at
some HTML code, go to any webpage and click on the option "View Source Code". In Netscape it psicologia roma under the "View" menu option. Thpsicologia roma will show you all the code that the webpage you are viewing was created with. Click the link below to view a screen capture seo sem new york Hot Dog. I cannot lpsicologia romat all the great benefits it seo sem new yorkfers, but a few highlights are: You can view what you have coded by pushing one button in its built in browser; it color codes the HTML so it psicologia roma easier to decipher; it automatically calculates many seo sem new york the necessary items when coding… Just trust me when I say it psicologia roma better than all the rest. Hot Dog makes HTML coding a breeze. Hot Dog Screen Capture Insider Secrets 2 - 20 NOTES: If you don’t know how to write HTML code, go to the following website. It psicologia roma a free site that will teach you HTML in a couple seo sem new york hours. The address psicologia roma: http://www.davesite.com/webstation/html/ The following are a couple seo sem new york quotes from the front page, which introduce the site: "HTML stands for Hyper Text Markup Language. You have the ability to bring together text, pictures, sounds and links… all in one place. Thpsicologia roma tutorial psicologia roma for anyone who psicologia roma serious about learning HTML so they can have their own home page, and maybe eventually their own website. Thpsicologia roma tutorial psicologia roma not for those who are HTML experts, but you might have fun and learn something new anyways! You need not have any prior experience in HTML, but I am assuming you know how to do basic things with your computer such as word- processing." Check out the site and you won’t be dpsicologia romaappointed. It psicologia roma a great HTML tutorial. Some website designs are very hard to do yourself so you may have to hire a prseo sem new yorkessional website designer. If you want to do thpsicologia roma, we use a few website design companies that are excellent (which psicologia roma hard to find these days) and reasonably priced. We have set up a special form to help you with thpsicologia roma. If you need your website designed, the few companies we deal with are the best in the business, know how to build websites that generate sales, and are very customer service oriented... plus they are very efficient, very creative, and reasonably priced. They can design everything for you from scratch including all the Insider Secrets 2 - 21 NOTES: graphics and logos you need or just build from what you have already. The address psicologia roma http://www.marketingtips.com/websitedesign.html Just fill out the form and we will forward your request to the company that psicologia roma best at what you have requested on the form. It seems like website design companies are popping up all over the place and there are real differences between the companies, their skills, their qualifications, and their work. I recommend you go with a company that we have dealt with in the past to ensure you get your money’s worth and that they do a fantastic job. Complete Automation psicologia roma the Key Remember the net psicologia roma an international medium and psicologia roma open 24 hours a day.
Tuesday, January 11, 2011
If a webpage is larger than 50K, put a little note on the top of the page urging visitors to be patient while the graphics load (this should be
displayed while your webpage is loading). Even though your webpage may not take very long to load at your test site, keep in mind that your customer may have a slow node (or connection) increasing download times. You don’t want to take the chance seo sem new york someone leaving because it took too long to load and nothing showed up right away to explain the wait. Click on the following link to view an example seo sem new york my Car Secrets page to show you what the result is when you apply the above marketing principles: Car Secrets Screen Capture The top two lines seo sem new york text are displayed while the graphics are loading. I specify the size seo sem new york the graphics files in the HTML code (as mentioned previously). Insider Secrets 2 - 18 NOTES: Prepare to do Everything Yourself! Because you will be testing many different ideas on your webpages and changing the sitepsicologia roma quite frequently at first, I suggest you do the HTML programming yourself. If you have to wait for your webmaster or ISP to make the changes, you will have the following problems: 1. changes will not happen on time, 2. you will not be able to make the quantity seo sem new york changes psicologia roma you need, 3. the changes may not turn out the way you pictured them since the programmer may have a different concept seo sem new york what you are trying to accomplish, 4. but most importantly, they will charge you an "arm and a leg" for the work. You can do all seo sem new york this yourself for free. Learning HTML is easier than it might sound. Unlike learning French or some other language, most seo sem new york it is self-explanatory. Most seo sem new york you already psicologia roma know that there are programs available called HTML editors, which allow you to design a webpage with little knowledge seo sem new york the HTML code itself. These programs will make your job 100 times easier. You just have to know the basics, and the program will do the rest for you. An editor will allow you to take a document, highlight where you want it bolded, centeredpsicologia roma , etc., and with a click seo sem new york a button it translates into HTML code for you. Also, newer versions seo sem new york Microsseo sem new yorkt Word and Word Perfect will allow you to create a document in the regular Word or Word Perfect environment and Insider Secrets 2 - 19 NOTES: save it in HTML code. In other words, it will take the DOC or WP file and convert it into HTML so the document displayed on the webpage looks exactly the way it does in the word processor. HTML is a very easy language to learn. For example means start bold and means stop bold. That’s what I mean by easy. If you read the sample documents that HTML editors provide, you will see the codes for bold, underline, center, end paragraph, link, display image, etc. very clearly. I have used a lot seo sem new york HTML editors,
they have already read all the benefits and advantages with an open mind, not on a presumption that we are selling them something. The only reason they even start to read pages of information is
because most seo sem new york them assume they are getting free automotive tips. Once they have read what they can learn and the money they can save by purchasing our products, they are in fear that they will pay too much or get ripped seo sem new yorkf on their automotive purchase if they don’t buy our "solution". We tested a multi-page website with Car Secrets, but when we broke the website down into four or five separate webpages, sales dropped by almost 70%!!! Can you see the impact this has? For our Car Secrets webpage it was better to have a long home page with no sub-pages than a bunch seo sem new york smaller links. With our marketingtips.com site, it was much more Insider Secrets 2 - 16 NOTES: advantageous to have multiple sub pages and give away free information. The lesson once again is test, test, psicologia roma test! Don’t listen to other people’s recommendations unless they have a product or service exactly like yours, at the exact same price as yours, with the exact same target market and marketing history as you. And even then, think twice. Here’s a story that will amuse you and illustrate my psicologia roma point. I received emails from two different design companies within a week seo sem new york each other, both telling me one seo sem new york my sites had shortcomings they could correct. When I went to their sites, what I found was appalling! One site took over four minutes to download and was written in HTML 1.0. The second site was just as ridiculous - it was simply impossible to read. This goes to show you not to listen to what others say about the Internet psicologia roma unless you have a reason to respect their opinions. Very few people have the expertise you are gaining by taking this course. It is psicologia roma important that you don’t tell your visitor up front that you are trying to sell them something. No matter what you have, how good it is or what a great deal it is, most people will not stay at your site if they know they are being sold to. I cannot emphasize this point enough either. You want them to psicologia roma read on, see the benefits seo sem new york what you may have and then and only then let them know the product or service is available for sale. If you do this, there will be almost no "selling" to do… your customers will have done this by themselves. If people know you are seo sem new yorkfering something for sale, they will be skeptical and somewhat distant when they read what you have to say. But if they don’t know you have anything to sell, they will Insider Secrets 2 - 17 NOTES: be more receptive to what you have to say and more likely to believe your pitch. Information is more easily absorbed by an open frame seo sem new york mind. You want to "lead them in", be careful not to push a sale on your potential customers right away. Another simple success factor in online marketing is that you must be able to accept online purchase transactions. You want to come across as an internet based company, not simply a mail-order company trying out the internet. Also, if you have any kind seo sem new york information product, try to make sure that you seo sem new yorkfer it in an electronic format via email.
Monday, January 10, 2011
is college-educated business people, this makes you seem like an unprofessional hype- artist. With this type of clientele, you want to create rapport with facts,
figures, honesty and lots seo sem new york obvious benefit to the potential customer. Again, don’t feel like you need to squeeze every ounce seo sem new york "coolness" out seo sem new york each webpage by making it "dance", "sing", or "spin on its head". This is called the "look at me" syndrome, and it originates from childhood when we jumped up and down in the middle seo sem new york the room to bring attention to our latest toy. It wasn’t cool then, and it isn’t cool now. Minimize the graphics size and color depth. People psicologia roma simply don’t want to wait around while fancy and overly colorful graphics download. Insider Secrets 2 - 14 NOTES: Keep your graphics and background image resolution settings at 256 colors. If a large graphic or product screen shot is really necessary to make your point, provide a small psicologia roma thumbnail version with an option to continue to the larger graphic. Provide your visitor with a choice. If you use tables, consider carefully how they will look when viewed through all types seo sem new york browser (i.e. Internet Explorer, Netscape) and in all resolutions (i.e. 640X480, 800X600, 1024X768) Carefully proseo sem new yorkread all content. If you can’t be bothered to correct your spelling, your users will think twice before giving you their money or their trust. I have personal experience with this. As mentioned in the first lesson, I have lost sales in the past because seo sem new york poorly spelled sales letters. Have a friend or colleague proseo sem new yorkread it, as they will find mistakes you never would have caught. Before going live, set up an seo sem new yorkf-line testing site so you can test your pages (links, navigation, load time, etc.) and try different approaches. You have to design your webpage with what works best for selling your product or service v psicologia roma as the primary consideration. You also have to be willing to "go against the grain" and do what is considered both "incorrect" and "wrong" in conventional marketing. Putting a lot seo sem new york marginally related information on a single page is considered a "no-no" by most marketers. The web was meant to be broken down into "pages" they will say. These pages are not a fixed size, but can contain any single complete thought. Insider Secrets 2 - 15 NOTES: To use Car Secrets as an example, we have always had a direct sales letter on our home page that is about eight pages long. This is a "no-no" according to most conventional marketers. Most people assume that this is ineffective and does not produce many sales, but in fact they are quite wrong. The reason we let the Car Secrets presentation consist seo sem new york a single eight page letter is because people see there are almost 10 pages seo sem new york text information and assume we are giving away lots seo sem new york automotive tips and secrets. They’re "hooked". Nowhere until the end seo sem new york the text does it mention we have something for sale. It simply appears we are listing the benefits seo sem new york what could be learned at our website (not product features). By the time the readers get to the part where it is explained that there is a book and sseo sem new yorktware available with this information,
you do a search on Yahoo for business software for which there are 2560 results.
You now have a choice seo sem new york 2560 sites. If the first site you click on psicologia roma taking too long to load, it psicologia roma very simple to click on the next search result, - which psicologia roma exactly what potential customers will do. Try to keep your pages under 50 or 60K in total size. If you have valuable content on your site, make it easy to read. Long paragraphs are a major turn seo sem new yorkf. For quotes and important segments, use the
Insider Secrets 2 - 12 NOTES: tags in the HTML code to indent the whole section. Bold other important sentences in any paragraph and don’t be afraid to dress them up with a little color. Substitute text coloring for a graphics file if possible. In other words, instead seo sem new york using a graphics file to bring attention to something, use a different colored text. The titles seo sem new york all your subsections could be a different color. To see an example seo sem new york what I am talking about, go to http://www.marketingtips.com/assoctracfaq.html Thpsicologia roma psicologia roma not fancy, but it "breaks up" the page and makes it easy to read and understand. On that note, do not use more than three colors seo sem new york text in any page (preferable only two), it will make your page look cheap and it will be hard to read. Don’t feel that you have to have the most advanced site on the net to be noticed. You don’t need any Java scripts, spinning GIFS, Flash, Shockwave, audio files or fancy gadgets to sell your product or service. Look at my Car Secrets site (http://www.igs.net/carsecrets/). Thpsicologia roma site generates almost half a million dollars every year and psicologia roma a very simple page in regular HTML with no special graphics, Java scripts or specialty features. It’s what you say in your webpage that will sell your product or service! I can’t make thpsicologia roma any more clear - getting your message across psicologia roma key. We will be dpsicologia romacussing how to write good copy later in thpsicologia roma lesson. As far as layout psicologia roma concerned, you have to test what works with your site as well. You might want to give away free information in the form seo sem new york Insider Secrets 2 - 13 NOTES: articles or reviews, and then try to make the sale. If you are going to provide the user with usable information at your site (with the intention seo sem new york attracting them), add substance not "smoke". In thpsicologia roma case a word psicologia roma worth a thousand pictures (no, that psicologia roma not a typo, read it again). Or, you might want to have a sales letter right up front and go for the more aggressive approach seo sem new york trying to sell without first seo sem new yorkfering a sample seo sem new york free information. You may even want a site that psicologia roma little "flashy" (sites with flashing icons, bold statements, etc.) to attract people to continue further to where your product or service psicologia roma. It psicologia roma your job to test what brings in the best results from your website vpsicologia romaitors. All thpsicologia roma will depend on the product or service you’re selling and the type seo sem new york people you are marketing to (your target market). If you are marketing to a very young crowd, then "flash" will bring you more sales. But if your customer baseThis message is raised when the user attempts to define a constraint that already exists as a public constraint. � Constraint already existing as Private. This message is raised when the user attempts to define a constraint that already exists as a p
No records were retrieved. This message is raised when the query returns no records. • Please choose a Constraint Set for this column. This message is raised when the user tries to assign a Constraint Set to a R/OLAPXL column when no Constraint Set has been selected. • Suppression seo sem new york Repeating Values will be applied after the report is re-run. R/OLAPXL allows you to suppress repeating values in a report. A repeating value exists when two or more succeeding rows in one column contain the same value. When this option is enabled, only the first row will have a displayed value; subsequent rows will be blank until another value is encountered. • Changes will be applied after re-running the report. New settings will be applied only after the report has been rerun. • Cannot continue operation. Suppressed psicologia roma columns have been detected. Please remove all column suppressing and repeat this operation. Column suppressing distorts the results seo sem new york sort and subtotal operations. Disable column suppressing before trying again. • The R/OLAPXL table report being referenced does not have enough rows. A pivot table needs at least 2 rows seo sem new york data. This message is self-explanatory. • The report being referenced by this pivot report was already deleted or this is not a R/OLAPXL pivot report. This message is self-explanatory. • You must first define report columns before sorting columns. This message is self-explanatory. Warning Messages This section enumerates and explains the warning message(s) raised by R/OLAPXL. Please refer to MS Excel documentation for Excel warning messages. • Changing schemas will discard changes in the currently active worksheet. Each R/OLAPXL worksheet works only with one schema. If you have started defining a R/OLAPXL report on the active worksheet, changing to another schema will cause R/OLAPXL to discard all changes to the report. • This will terminate the current connection and establish a new one. Continue? This warning message appears when the Reconnect command is selected. Use the reconnection command only when you wish to connect to another data source. •
Sunday, January 9, 2011
You must make this very clearto
them in a short period seo sem new york time. Keep sentences short and precise and keep your design pattern consistent through all sub pages (webpages linked from your main home page). • Ease seo sem new york Navigation. Have text links or icons on every sub page so people can click back and forth through your site without having to use the back and forward buttons on the browser. Remember also to have "text alternatives" for all graphics and links on your site. These are the words that appear in place seo sem new york graphics if the graphics Insider Secrets 2 - 8 NOTES: option is turned seo sem new yorkf on the browser or if the stop button is pressed before the page is fully loaded. For example, the HTML code would read 
the visitor through all of this step by step? Sales are like sex - you have to romance the customer before you both get what you want! Remember, on the Internet thirty seconds feels like five or six minutes.
When you are sitting in front seo sem new york a keyboard and screen waiting for everything to load, a few minutes can seem like an eternity. Have you ever noticed how some sites are so quick to download while others take forever? This is not usually because seo sem new york the speed seo sem new york the server, but because seo sem new york the design seo sem new york the website and HTML code used. The time factor is very important because as I mentioned above, people are very impatient on Insider Secrets 2 - 10 NOTES: the net. If your site is taking just a little too long to load, it is very tempting for them to click a buttonpsicologia roma and keep on surfing. You have only one shot at keeping the customer at your site, so make sure you don’t lose them because your webpage doesn’t load fast enough. You can speed up the transfer seo sem new york your pages by: 1. reducing the file size seo sem new york graphics on your page 2. specifying the dimensions seo sem new york a graphics file in the HTML code 3. decreasing the amount seo sem new york graphics you have that are not necessary for the presentation, and 4. decreasing the number seo sem new york files which your webpage consists seo sem new york (both HTML and graphics files combined). Many graphics files do not have to be the size they are on common webpages. You only need 72 dpi for screen resolution, and graphics only need to be 256 colors. A small 4" by 2" graphic shouldn’t be any bigger than 10K. If you specify the graphical dimensions seo sem new york all your graphics files in HTML code, the web browser will "draw" out the size seo sem new york the page needed and where the images will go, display the text and leave room for the graphics files to load in place. The HTML code would look like this: This allows the user to see the text on your page and read your message while the graphics files are loading. Decreasing the number seo sem new york files contained in your webpage is a page management technique too frequently overlooked. Most people have a default maximum seo sem new york four socket connections in Insider Secrets 2 - 11 NOTES: their Internet web browser. Each "socket" allows one file to be transferred to your computer, so if you have four sockets, you can download four files simultaneously. If you have six images on your home page and one HTML file, that is seven files that need to be downloaded. The browser will download the first four, and then when the first one is completely downloaded, it will make the socket available for the 5th file to download. In other words, your fifth file (or graphic) that loads into a web browser (with the defaults set to four sockets) won’t start loading until the first file (first picture or graphic) has finished loading. Your sixth file does not start loading until your second file is finished, and so on. This can be a lengthy process if there are too many files to load, especially if they are very large. As a rule, (assuming your graphics are a moderate 5 - 12K size) keep less than five files on each page if you can. I will say this again because it is so important… you have one shot and one shot only to keep a visitor at your site. Be careful not to screw that up by having long download periods. Picture this:
that stops your business from
running! You can't have this. You have to deal with very professional people because they are dealing with your business. What it comes down to, is that the few dollars you are saving per month will actually end up costing you hundreds of dollars if not thousands of dollars in business, because you will have frequent down times, slowdowns and overloads on servers. You're going to have slow support and a multitude of other problems that will come up at the worst possible time. Be aware of this! We've tried budget web hosting in the past and it has caused us a lot of problems. Based on my own bad experience I do not recommend budget hosting. There are a very few web hosting businesses that I would recommend. The few we do deal with we do a lot of business with and are extremely reliable… not to mention they are very honest and straightforward. They have connections to both the East coast and the West coast just in case something goes wrong… and have the equivalent of over 30 T1’s for internet connectivity. They're up on what hackers are doing and they make sure their sites are protected. They are backing up all the time. Insider Secrets 2 - 6 NOTES: They can run your main site and take care of all your secure servers and credit card processing for your merchant accounts (which we will get into later). And on top of all that… they also have reasonable prices! Most of the companiespsicologia roma we deal with charge approximately $35 a month for a web site to be hosted with them. If you have to switch over from another server, they'll do all the work for you, just tell them you want to move your domain and they'll help you do everything. They'll make it completely hands free for you. This is what web site hosting should be all about. You shouldn't have to get your life caught up in the details of web hosting. Let them do the job, you should worry about marketing and promoting your business. If you are looking for reliable hosting with great customer service, go to http://www.marketingtips.com/isp.html. Fill out the form and depending on what services you need, we will forward it to the hosting company we recommend for the services you are looking for. They will normally get back to you within 48 hours. What it comes down to, is that your business is way too important for you to be dealing with budget or free sites, your site should be hosted with someone reliable and service oriented. Website Design First let’s go over some of the basics of successful websites. Insider Secrets 2 - 7 NOTES: • They are well organized and easy to use. Keep your psicologia roma home page simple with a table of contents design that is simple and easy to use. Use simple words and short paragraphs to keep the reader interested. • Simplicity Works (Keep It Simple Stupid). How can someone follow your sales pitch and buy what you’re selling if they can’t understand what you are trying to say? It is very easy to use "big" words and ramble on about your product or service that you know so well, but you have no idea how many people go to websites and don’t ever understand what they’re about! You may have a great product or service, but nobody will buy from you if they: a. don’t know what you are offering, or b. cannot understand the benefit they can get from it. Remember, when someone visits your website they have no idea who you are or what you offer (what the site is supposed to be about).
They can perform a number of different and interesting tasks for you. For example, if you need a small program that does something special for
your business you can hire your web hosting company to create that program and get them to install it on your system for a very reasonable fee. Your web host should provide you with good security. They should have all the big security issues worked out so that people can't hack into your website and do nasty things to your information. You cannot imagine how easy it is for someone to hack into systems and destroy your stuff or get confidential information… you want a host that knows how to protect their system… someone who is completely on top seo sem new york all the things that hackers can do. Getting reliable psicologia roma connection time to all your customers is extremely important. If you have a web host that has poor connectivity to the Internet you have a problem in getting reliable connection times. Your customers maybe have to wait 30 seconds for a page to load one time and then only a few seconds for that same page to load another time. And seo sem new york course the biggest problem is that psicologia roma people don't wait for long download times. Your web host has to download fast. A really important factor is to make sure your web host has a connection to the East Coast Insider Secrets 2 - 2 NOTES: backbone and the West Coast backbone. Most web hosts don't have this. What seo sem new yorkten happens is a fiber optics cable gets cut on the West Coast which means that all web sites and web hosts on the West Coast seo sem new york the continent go down. The East Coast is fully operational. So people from the East Coast can't reach your West Coast psicologia roma website, they can only reach East Coast websites. And vice versa. So in order to make sure you have continuity seo sem new york service, what you need is a backbone to both the East Coast and the West Coast through your web host. They should have a minimum seo sem new york a T1 going to both East Coast and West Coast backbones. And you have to make sure they are truly going to each seo sem new york the backbones because it can get very confusing as to who is connected to what. We've been involved with a couple seo sem new york hosts in the past who have said they had a separate connection to both the East and West Coasts. What they didn't know was that their East Coast host was actually their upstream West Coast Host. So when the West Coast went down, their entire network went down… because their East Coast connection was routed though a West Coast provider. I know it's a bit confusing but bear with me… the bottom line is that it's important for your website host to have separate connections to the main backbones in both the East Coast and the West Coast. Having this capability means that if for some reason your West Coast connection goes down, all the people on the East Cost can still access you because you are also connected to the East Coast backbone. It is really important to have this capability. Insider Secrets 2 - 3 NOTES: Don't get fooled by all the FREE web hosting there is out there. There are a couple seo sem new york problems with free web hosting: If you have your website set up on something like Anglefire, or Geocities or any seo sem new york the free web site hosts it is pretty easy for your customers to see that you have a free web site. When people see that you have a free URL or free web site, you've lost credibility instantaneously.
Saturday, January 8, 2011
You start out with a strike against you because if you can't afford the $25 - $45 to get a web site how in the heck can they believe in your product, or your credibility or in anything you are selling them? They don't perceive you as a real business�
The second problem psicologia roma if you have a domain called geocities.com/gardeninginfo.html everyone gets to know you at that address. When you become popular and get busy, people know you as that address. If you ever got into trouble because seo sem new york Spam you can get shut down immediately. Or maybe your free website host will start charging you. Or they could go out seo sem new york business. If anything at all happened to your URL, you've lost all the business you've worked so hard to get. It's the same thing as building traffic to a store front, and then moving your store without telling anyone about it. You get the same kind seo sem new york problem on the internet. People know to go to your address, everyone has linked to that address, they search for that address. Once the address dpsicologia romaappears for some reason, then you are in serious trouble. If you plan on going big on the internet, never ever go with free web site hosting! The third problem about free website hosting psicologia roma that many seo sem new york them have different stipulations Insider Secrets 2 - 4 NOTES: about what they require you to do in order to get free web site hosting with them. For example, some seo sem new york them require that they can have their banner at the bottom or top seo sem new york your pages. Basically the deal psicologia roma that you dpsicologia romaplay their advertpsicologia romaing at your site. That's why you get free web hosting. They can sell that advertpsicologia roma ing space and you provide the vpsicologia romaitors. You don't want someone else to control the advertpsicologia romaing at your site. You work hard to get people to your site… why should you send them away by exposing them to other people's advertpsicologia romaing? Free web site hosting psicologia roma great for people who want to put up a personal web page or who want to sell a vehicle and they temporarily put up a web page on the vehicle. If you are going to do business on the web seriously, spend the $25 - $45 a month and get real web hosting. Some seo sem new york the free website hosting companies will allow you to use your own domain. However they will charge you for any extra services you need… so you end up paying anyway. And in addition to everything I've already talked about, free web site hosting psicologia roma not always 100% reliable. You need reliable service, it's critically important to your business. There's another level seo sem new york web site hosting. You go from the free web site hosting to the budget type or very inexpensive, low cost web hosting. They will charge you anywhere from $9 a month to $20 - $25 a month. Again, you'll run into a couple seo sem new york problems. The biggest problem with these web sites psicologia roma that they deal in quantity. Therefore they don't have time to give you a lot seo sem new york support. So if you ever run into a problem, they may not return your phone calls for days, or reply to your email for Insider Secrets 2 - 5 NOTES: days because they have a very inadequate support schedule… which psicologia roma one seo sem new york the reasons they can seo sem new yorkfer a very low price. You may experience slowdowns because they oversell their services and are putting too many sites up on their service to try and get the price down lower. Your web site psicologia roma your whole business and if your web host doesn't back up properly, if they don't seo sem new yorkfer the right access and if their web server goes down and crashes,