If you take the proper steps, I will show you exactly

which promotions are most profitable and which are a waste of time. I will also warn you of a very common mistake... Don’t try to be everything to everyone. You want to concentrate on specific niche markets and cater to unique needs. The problem is that often you are so close to the product and your marketing campaign that it can be hard to make a non-biased decision on whom to market your product/service to. But let me give you a perfect example of how we turned a big mistake into something very successful. My book, Car Secrets Revealed was first designed to be the “mother of all car books??. I wanted to have every money-saving tip, trick, and technique for everyone’s automotive needs. It covers such things as reducing your car insurance by 50%, how to beat repair rip-offs, “insider?? maintenance tips, increasing your gas mileage by 30%, selling your car for more money and buying new and used cars at wholesale cost. In other words, we figured if we covered everything automotive, every owner of a vehicle in the country would feel a need to have a copy of the book (over 150 million potential customers). But after launching the marketing campaign and testing different headlines, we were completely shocked by what we discovered… We assumed people would be buying the book in order to learn how to save money with their automobile expenses. What surprised us was when we surveyed our clientele (done easily by email), we discovered 73 % of them bought the book because they wanted to learn how to buy a new car under dealer cost. Only Insider Secrets 1 - 20 NOTES: 40 of 211 pages in the book were devoted to buying a new car, but we then changed our headlines and banner advertisements from “Money Saving Tips on Buying, Leasing, Repairs, and Insurance Reduction Tips?? to “How to Buy a Car at $50 over Dealer Cost?? and sales increased over 300% within 48 hours!! This showed us that we were targeting the wrong market from the beginning, and we learned how powerful the right headline or slogan can be. I will say it again; you can not be all things to all people. We thought we would get more sales by having broad topics in our book, but sales tripled when we discovered and targeted the niche market of “new car buyers??. Our target market for new car buyers was only 2 million people as compared to the entire automotive market of 150 million people… but we still brought in more sales by targeting the market that wanted to buy our product, not the one we thought needed our product! Bring out your “Unique Selling Proposition?? If you have a lot of competitors in your specific industry, you should have a unique and attractive selling advantage above anyone else’s. What makes your business better than all the rest?