Friday, January 14, 2011

Click on the following link to view what a copy of our non-secure order form looks like (you can also view it by going to http://www.igs.net/carsecrets/order86.htm): Non-secure Order Form Screen Capture Some people will call the 800 number no

matter what you offer them online, because they feel Insider Secrets 2 - 33 NOTES: uncomfortable not talking to a real, live person or entering their credit card number online. This 800 number is assigned to me by my fulfillment house. They answer the phone 24 hours a day, 7 days a week and take orders for the products that I offer. For this they charge fees, the most significant being $1.20 per minute while taking orders. The average order takes 3 to 4 minutes, so it costs me approximately $5.00 for every order placed through the 800 number (plus a few small fees that are "tacked on" my monthly account). This fee represents extra profit I could have made if they ordered directly online, and that is why I encourage online ordering as much as possible. Once an order is placed through the 800 number, the client is told they will receive the software version of the book within 72 hours. The next day all the orders for the previous day are printed off at the fulfillment house. My representative at the fulfillment house charges the credit card from her location, packages and ships the order, and faxes me a copy of all the orders. Within 48 hours of receiving the order via fax I must manually email the software to the clients who have requested it (this again is a hassle that can be avoided by encouraging customers to order online with the secure server). I have used a few different fulfillment houses and the company I most highly recommend is Mountain West Communications. Their number is 1-800-642-9378 (ask for Jeannie, and tell her Corey sent you - she will get a kick out of that). Mountain West Communications also has merchant accounts you can use if you are just getting started. In other words, you do not have to host your own merchant accounts. They pay Insider Secrets 2 - 34 NOTES: you once a month for the sales you have charged on their account minus their fees. Note that if you use their merchant credit card accounts, you will not be able to charge online orders to that account. That is because all orders must go through their 800 number as required by their bank. Also note that the discount rate (the rate that the credit card company charges you) is about 5%, whereas you can get it at 2.5% or lower if you use your own merchant accounts. The customer can also write a check or send a money order via snail mail for fulfillment. You could either give the address of your home/business, or give them the address of your fulfillment house and they can take care of it all. The fulfillment house will just send you the original envelopes and checks you received once a week (or whenever you ask them to). Again this makes it "hands free" for you. If you are consistently home,

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